Beyond image: Imagined experiences of a destination

The aim of this study is to explore the idea that people can imagine themselves in a destination and can have imagined experiences. This broadens our understanding of how people think about destinations and provides an extension of the established destination image literature and that which explores...

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Bibliographic Details
Published in:The international journal of tourism research 2018-11, Vol.20 (6), p.748-755
Main Authors: Cherifi, Barbora, Smith, Andrew, Maitland, Robert, Stevenson, Nancy
Format: Article
Language:English
Subjects:
destination image
destination marketing
imagined experience
sensory
Studies
tourist experience
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Summary:The aim of this study is to explore the idea that people can imagine themselves in a destination and can have imagined experiences. This broadens our understanding of how people think about destinations and provides an extension of the established destination image literature and that which explores actual tourist experiences. The research involved asking 300 Czech residents who had never been to London to imagine what it would be like to visit. Their responses were examined qualitatively using thematic analysis. The findings suggest that people can imagine experiences and that these involve a range of sensations, much like “real” experiences.
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.2227