The Relationship of Entrepreneurship-Orientation and Market-Orientation in the Business Performance of Companies that Export Clothing in the State of Jalisco, Mexico

The objective of this paper is to show the relationship between clothing industry export companies in Jalisco, a state of Mexico, with entrepreneurial and market orientations with respect to their commercial performance in the last two years. The period of time analyzed corresponds directly to the r...

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Bibliographic Details
Published in:Competition forum 2018-01, Vol.16 (1), p.90-97
Main Authors: Pelayo-Maciel, Jorge, Velazquez-Aguilar, Francisco Jose, Ortiz-Barrera, Manuel Alfredo
Format: Article
Language:English
Subjects:
Clothing industry
Competition
Competitive advantage
Customers
Entrepreneurs
Entrepreneurship
Exporters
Exports
International economic relations
International trade
Market orientation
Marketing
North American Free Trade Agreement
Product development
Retail trade
Small & medium sized enterprises-SME
Textile industry
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Summary:The objective of this paper is to show the relationship between clothing industry export companies in Jalisco, a state of Mexico, with entrepreneurial and market orientations with respect to their commercial performance in the last two years. The period of time analyzed corresponds directly to the research process which analyzes in detail the strategies that companies use when exporting. The approximation approach is given by the data obtained from the National Chamber of the Clothing Industry of Jalisco and is contrasted with interviews with high-level managers, middle managers and owners of companies. This research concludes that there is orientation-entrepreneurship as the businesses constantly create, expand and improve their products, as well as market-orientation, seeing that all companies care about their customers, face their competitors and have inter-functional integration. This, in turn, generates a good performance by the companies, especially in terms of sales and global performance.
ISSN:1545-2581