Small Food Retail Formats: A Market for Low-income Consumers

The objective of this work is to examine, through an exploratory study of 20 consumers, the variables that influence the choice of small retail formats. Although some of them are partly to mostly mobilized in the works that have previously studied the subject, other factors that determine consumer o...

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Published in:Business management dynamics 2015-01, Vol.4 (7), p.24
Main Authors: CHTIOUI, Rachèd, RZEM, Haifa, DEBABI, Mohsen
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Low income groups
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description The objective of this work is to examine, through an exploratory study of 20 consumers, the variables that influence the choice of small retail formats. Although some of them are partly to mostly mobilized in the works that have previously studied the subject, other factors that determine consumer orientation small retail formats rather than to other distribution formats were identified. Buying on credit is one of the main variables identified through this study, small businesses therefore an alternative for low-income consumers in a context where poverty invaded the world.
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subjects Consumers
Low income groups
title Small Food Retail Formats: A Market for Low-income Consumers
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