Modeling attitude towards organic foods: A research on adolescents

The demand of organic products as well as trade volume is increasing. The most important factor on the increased production and consumption of organic products is the change in consumer preferences. Because today's teenagers will become buyers of organic foods in a near future, their perception...

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Bibliographic Details
Published in:Business management dynamics 2014-01, Vol.3 (7), p.40
Main Authors: Assoc Mehmet MARANGOZ, H Mustafa PAKSOY, PAKSOY, Assoc Sadettin, Res Assist Mehmet ÖZÇALICI, Res Assist Hale ÇELİKKAN
Format: Article
Language:English
Subjects:
Consciousness
Natural & organic foods
Structural equation modeling
Teenagers
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Summary:The demand of organic products as well as trade volume is increasing. The most important factor on the increased production and consumption of organic products is the change in consumer preferences. Because today's teenagers will become buyers of organic foods in a near future, their perception is important for marketers. The purpose of this study is to model the factors affecting consumer attitudes and behaviors towards organic products.. In this context, the attitudes of age group of 12-19 is modeled through Structural Equation Modeling with using self-identity, health consciousness and food safety concern measurements. A self-managed survey implemented at region of Turkey to 845 adolescents. According to the results of the study, health consciousness has the highest impact on the attitude towards organic products among examined variables.
ISSN:2047-7031