Best Practices in Athletic Donor Relations: The NCAA Football Bowl Subdivision

The purpose of this investigation was to identify best practices in intercollegiate athletic donor relations for the National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS). Neither philanthropy research nor athletic fund-raising research presents a contemporary model of dono...

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Bibliographic Details
Published in:Journal of applied sport management 2017-01, Vol.9 (3), p.24-37
Main Authors: Wanless, Liz, Pierce, David A., Martinez, J. Michael, Lawrence-Benedict, Heather J., Kopka, Nick
Format: Article
Language:English
Subjects:
Analysis
Athletes
Donations
Fund raising events
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Summary:The purpose of this investigation was to identify best practices in intercollegiate athletic donor relations for the National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS). Neither philanthropy research nor athletic fund-raising research presents a contemporary model of donor relations best practices. Additionally athletic development tactics are given little attention in evidence-based literature. To investigate this topic, three rounds of the Delphi method were completed by 17 intercollegiate athletic development directors in the FBS. Forty-two best practices for donor acquisition and 38 best practices for donor retention and upgrade emerged. Implications for intercollegiate athletic development campaigns are addressed. Keywords: FBS, athletic fund-raising, best practices, donor relations
ISSN:2327-0187
2327-0179
2327-0187
DOI:10.18666/JASM-2017-V9-I3-8151