DEVELOPMENT OF SAMOMARKETING COMPETENCES IN STUDENTS IN THE INTERACTIVE LESSONS

The paper reveals the problems of developing self-marketing competencies for students. Modern marketing technologies are used at all stages of self-marketing from professional search to the formation of a young specialist. In the course of the research, methods such as a questionnaire using the Goog...

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Bibliographic Details
Main Authors: Buley, Natalia, Demchenko, Tatiana, Ilina, Irina, Vinichenko, Mikhail
Format: Conference Proceeding
Language:English
Subjects:
Analytical chemistry
Censure
Contemporary problems
Employers
Gamification
Higher education
Labor market
Learning
Learning activities
Marketing
Personnel policies
Social networks
Sociology
Statistical analysis
Statistical methods
Students
Teaching
Time management
Training
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Summary:The paper reveals the problems of developing self-marketing competencies for students. Modern marketing technologies are used at all stages of self-marketing from professional search to the formation of a young specialist. In the course of the research, methods such as a questionnaire using the Google Forms online service and the SPSSStatistics 23 software package were used, and sociological methods and methods of statistical analysis were used to analyze students' self-marketing strategies. According to the results of the research, the greatest interest was shown to the use of interactive technologies in the formation and development of self-marketing competencies while developing the competencies of students in vocational training programs, advanced training and masters. As a result, it was possible to assess the effectiveness of the mechanism for developing the competencies of students in educational organizations in Moscow and the Moscow region. For bachelors, round tables, business and role plays are the most preferred forms of interactive classes in developing self-marketing competencies. Brainstorming is necessary in the formation of self-marketing competencies for specialists. For master students, master classes and Case-study are most applicable for the development of self-marketing competencies.
ISSN:1849-6903
1849-6903