Credibility, public relations and social responsibility

A study was conducted regarding the hypothesis that there is a positive relationship between public relations recommending socially responsible actions and public relations participating in policy decisions. The subjects were 100 active members in the 1986-1987 Register of the Public Relations Journ...

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Bibliographic Details
Published in:Public relations review 1989-06, Vol.15 (2), p.34-40
Main Author: Judd, Larry R.
Format: Article
Language:English
Subjects:
Community relations
Credibility
Ethics
Public relations
Social responsibility
Studies
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Summary:A study was conducted regarding the hypothesis that there is a positive relationship between public relations recommending socially responsible actions and public relations participating in policy decisions. The subjects were 100 active members in the 1986-1987 Register of the Public Relations Journal. The results indicate that there is a significant positive relationship between public relations actions of social responsibility and the frequency of public relations participation in important policy decisions. The fact that 65% of the respondents indicated responsibility to society was more important than responsibility to the employer or client suggests that most practitioners view their role as a corporate conscience. There was no consensus of how public relations practitioners could improve their credibility. Honesty was the theme most frequently mentioned.
ISSN:0363-8111
1873-4537
DOI:10.1016/S0363-8111(89)80052-9