The degree of marketing and entrepreneurial orientations in spinoff and non-spinoff organizations

The present study utilizes psychometrically sound organizational orientation scales to test if "spinoff" organizations exhibit a higher degree of either marketing orientation or entrepreneurial orientation than non-spinoff organizations. The results of this empirical study indicated that t...

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Bibliographic Details
Published in:Journal of business & entrepreneurship 1992-07, Vol.4 (2), p.67
Main Authors: Miles, Morgan P, Thompson, Donald L, Arnold, Danny R
Format: Article
Language:English
Subjects:
Alliances
Differences
Entrepreneurship
Furniture industry
Hypotheses
Hypothesis testing
Manufacturers
Manufacturing
Marketing
Marketing management
Quantitative psychology
Response rates
Spinoffs
Studies
Theoretical constructs
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Summary:The present study utilizes psychometrically sound organizational orientation scales to test if "spinoff" organizations exhibit a higher degree of either marketing orientation or entrepreneurial orientation than non-spinoff organizations. The results of this empirical study indicated that there was not a significant difference in the level of marketing orientation between spinoff firms and non-spinoff organizations. In addition, the results indicated that there was no significant difference in the level of entrepreneurial orientation between spinoff firms and non-spinoff organizations. These findings fail to support the literature that suggests that spinoffs may utilize either a marketing and/or entrepreneurial orientation as a strategic response to a more hostile environment. [PUBLICATION ABSTRACT]
ISSN:1042-6337