The Conceptualisation and Measurement of Consumer Value in Services

Consumer value has been widely recognised as a key factor in organisational management, marketing strategy and consumer behaviour. However, because of the scattered and non-conclusive pattern of research on this concept, no single conceptualisation or measurement has won universal acceptance. The pr...

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Bibliographic Details
Published in:International journal of market research 2009-01, Vol.51 (1), p.93-113
Main Authors: Sánchez-Fernández, Raquel, Iniesta-Bonillo, M Ángeles, Holbrook, Morris B
Format: Article
Language:English
Subjects:
Concept mapping
Consumerism
Customer services
Quantitative psychology
Studies
Valuation
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Summary:Consumer value has been widely recognised as a key factor in organisational management, marketing strategy and consumer behaviour. However, because of the scattered and non-conclusive pattern of research on this concept, no single conceptualisation or measurement has won universal acceptance. The present paper develops an approach to understanding and measuring consumer value in a service context. The psychometric properties of the resulting indices support the multidimensional structure of the value concept. Hence, through both theoretical and managerial implications, this study suggests directions for further empirical research on this important topic. [PUBLICATION ABSTRACT]
ISSN:1470-7853
2515-2173
DOI:10.2501/S1470785308200328