Researching Political Markets: Market Oriented or Populistic?

Representative democracy requires market research techniques to systematically amass and analyze the opinions, attitudes and values of its citizenry, although political organizations need to take account of the nature of these elements prior to their collection and incorporation into public policy t...

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Bibliographic Details
Published in:International journal of market research 2000-06, Vol.42 (3), p.339-12
Main Authors: Baines, Paul R, Worcester, Robert M
Format: Article
Language:English
Subjects:
Democracy
Interest groups
Market orientation
Marketing research
Methods
Political organizations
Political science
Political science research
Politics
Populism
Public opinion polls
Studies
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Summary:Representative democracy requires market research techniques to systematically amass and analyze the opinions, attitudes and values of its citizenry, although political organizations need to take account of the nature of these elements prior to their collection and incorporation into public policy to avoid populistic measures from being drawn up. Some believe that it is not market research that makes political organizations populistic but the inability of political organizations to assimilate the information obtained from the citizenry with their own ideas for political leadership. It is not market research and representative democracy that are paradoxical but representative democracy and populism.
ISSN:1470-7853
2515-2173
DOI:10.1177/147078530004200306