Chances and Challenges for Contemporary Business – from Human-Centred Design Philosophy to Omnichannel Environment

Contemporary enterprises, which function in a competitive environment, are forced to conduct prompt implementation and adjustment of international practices in their activities. A chance to achieve and maintain a competitive advantage is the introduction of an interdisciplinary output of technical a...

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Bibliographic Details
Published in:Handel wewne̜trzny (Warszawa) 2018-01 (376), p.73
Main Authors: Bogdan, Gregor, Gotwald-Feja Beata
Format: Article
Language:English
Subjects:
Competitive advantage
Distribution channels
Organizational behavior
Professional practice
Wireless communications
Online Access:Get full text
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Summary:Contemporary enterprises, which function in a competitive environment, are forced to conduct prompt implementation and adjustment of international practices in their activities. A chance to achieve and maintain a competitive advantage is the introduction of an interdisciplinary output of technical and artistic sciences to business practice. A subject of analyses is the potential of human-centred design philosophy and omnichannel environment in enterprise functioning. A particular attention was drawn to the impact of the above-mentioned human-centred design, mobile technologies as well as omnichannel environment on the development of modern businesses.
ISSN:0438-5403