Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction

The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the...

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Bibliographic Details
Published in:The Journal of consumer research 1994-09, Vol.21 (2), p.291-303
Main Authors: Jacoby, Jacob, Jaccard, James J., Currim, Imran, Kuss, Alfred, Ansari, Asim, Troutman, Tracy
Format: Article
Language:English
Subjects:
Birth control
Cognition & reasoning
Cognitive processes
Consumer behavior
Consumer research
Decision making
Impacts
Information
Insecticides
Judgment
Oral contraceptives
Power functions
Reactivity
Search strategies
Statistical analysis
Studies
Citations: Items that cite this one
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Summary:The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the dominant pattern conforming to an accelerating or linear power function. Study 2 revealed that different subjective-uncertainty-reduction patterns tend to be associated with within-options versus within-properties searches. Implications of the findings and the procedure are discussed.
ISSN:0093-5301
1537-5277
DOI:10.1086/209398