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I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choo...
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| Published in: | The Journal of consumer research 2010-04, Vol.36 (6), p.915-929 |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c439t-53b139ca970a789a113fca257e352af4f53a44b14791e3d61774a734713683b33 |
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| cites | cdi_FETCH-LOGICAL-c439t-53b139ca970a789a113fca257e352af4f53a44b14791e3d61774a734713683b33 |
| container_end_page | 929 |
| container_issue | 6 |
| container_start_page | 915 |
| container_title | The Journal of consumer research |
| container_volume | 36 |
| creator | McFerran, Brent Dahl, Darren W. Fitzsimons, Gavan J. Morales, Andrea C. |
| description | This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people choose a larger portion following another consumer who first selects a large quantity but that this portion is significantly smaller if the other is obese than if she is thin. We also find that the adjustment is more pronounced for consumers who are low in appearance self‐esteem and that it is attenuated under cognitive load. |
| doi_str_mv | 10.1086/644611 |
| format | article |
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| fulltext | fulltext |
| identifier | ISSN: 0093-5301 |
| ispartof | The Journal of consumer research, 2010-04, Vol.36 (6), p.915-929 |
| issn | 0093-5301 1537-5277 |
| language | eng |
| recordid | cdi_proquest_journals_215037266 |
| source | EBSCOhost Business Source Ultimate; Oxford Journals Online; JSTOR Archival Journals |
| subjects | Body mass index Candies Consumer research Consumers Consumption Focalism Food Food consumption Human body Influence Obesity Product choice Social influence Somatotypes Studies We they distinction |
| title | I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others |
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