After the new wears off: The temporal context of product involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement...
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Published in: | The Journal of consumer research 1986-09, Vol.13 (2), p.280-285 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that cite this one |
Online Access: | Get full text |
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Summary: | While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were stable over time, while those behaviors resulting from situational involvement declined once the situation inducing the involvement changed. |
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ISSN: | 0093-5301 1537-5277 |
DOI: | 10.1086/209067 |