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After the new wears off: The temporal context of product involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement...
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| Published in: | The Journal of consumer research 1986-09, Vol.13 (2), p.280-285 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
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| Citations: | Items that cite this one |
| Online Access: | Get full text |
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| cited_by | cdi_FETCH-LOGICAL-c317t-c82cbe53a539584b0c84537ec50b2f87771d97545b8b72e655a5983b98aabf933 |
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| container_end_page | 285 |
| container_issue | 2 |
| container_start_page | 280 |
| container_title | The Journal of consumer research |
| container_volume | 13 |
| creator | Richins, M.L Bloch, P.H |
| description | While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were stable over time, while those behaviors resulting from situational involvement declined once the situation inducing the involvement changed. |
| doi_str_mv | 10.1086/209067 |
| format | article |
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The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. 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| fulltext | fulltext |
| identifier | ISSN: 0093-5301 |
| ispartof | The Journal of consumer research, 1986-09, Vol.13 (2), p.280-285 |
| issn | 0093-5301 1537-5277 |
| language | eng |
| recordid | cdi_proquest_journals_215040406 |
| source | Business Source Ultimate; JSTOR Archival Journals and Primary Sources Collection |
| subjects | Advertising research Automobiles Cognitive dissonance COMPORTAMIENTO DEL CONSUMIDOR COMPORTEMENT DES CONSOMMATEURS Consumer behavior CONSUMER BEHAVIOUR Consumer motivation Consumer research ETUDE DE MARCHE FLUJO DE LA INFORMACION FLUX D'INFORMATION INFORMATION FLOW INFORMATION SOURCES INVESTIGACION DE MERCADOS Marketing Product choice Questionnaires Racing cars Research in Brief Studies Temporal dimensions |
| title | After the new wears off: The temporal context of product involvement |
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