The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South Korea

•We propose a value-based model to explain the factors for smart speaker adoption.•Network externalities have a positive impact on the perceived benefit.•Product related variables have a positive impact on the perceived benefit.•Platform related variables have a stronger effect than product related...

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Bibliographic Details
Published in:Telematics and informatics 2018-12, Vol.35 (8), p.2118-2132
Main Authors: Park, Kyuhong, Kwak, Chanhee, Lee, Junyeong, Ahn, Jae-Hyeon
Format: Article
Language:English
Subjects:
Emerging markets
Information technology
Mathematical analysis
Network externality
Perceived value
Platform
Smart speaker adoption
Speakers
Technology adoption
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Summary:•We propose a value-based model to explain the factors for smart speaker adoption.•Network externalities have a positive impact on the perceived benefit.•Product related variables have a positive impact on the perceived benefit.•Platform related variables have a stronger effect than product related variables. The emerging market for smart speakers is growing rapidly. Unlike conventional information technology (IT) devices, smart speakers are becoming a major platform that access many types of information through a voice interface. This study examines the factors related to the adoption of smart speakers from the platform perspective. More specifically, our study investigated how the product related characteristics (e.g., functionality, design, brand, and price), platform related characteristics (e.g., perceived service availability, perceived network size, perceived complementarity) and privacy concerns affect the perceived value and intentions to adopt a smart speaker. The results indicate that platform related variables have a bigger impact on the customer adoption of the smart speaker, whereas product related variables, such as functionality, have less of an impact.
ISSN:0736-5853
1879-324X
DOI:10.1016/j.tele.2018.07.013