Use of ‘issue management’ in public relations

This article zeroes in on “issue management”, its concepts and innoveness, and takes a close look at how extensively the practice of this new “management science” has been adopted by public relations professionals. The authors have asked, to what extent is “issue management” a new concept? How valid...

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Bibliographic Details
Published in:Public relations review 1983-01, Vol.9 (2), p.18-35
Main Authors: Ehling, William P., Hesse, Michael B.
Format: Article
Language:English
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Summary:This article zeroes in on “issue management”, its concepts and innoveness, and takes a close look at how extensively the practice of this new “management science” has been adopted by public relations professionals. The authors have asked, to what extent is “issue management” a new concept? How valid are its applications to the public relations function? And do practitioners regard “issue management” as a means of becoming better integrated into the strategic planning activities of corporate management?
ISSN:0363-8111
1873-4537
DOI:10.1016/S0363-8111(83)80003-4