The Millennial Consumer in the Texts of Our Times: Experience and Entertainment

Two decades ago, (macro)marketing researchers awoke to the hedonic and experiential aspects of consumption—sometimes known as fantasies, feelings, and fun or the “three Fs.” More recent literature has further extended our view toward a broadened recognition of “four Es”—experience, entertainment, ex...

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Bibliographic Details
Published in:Journal of Macromarketing 2000-12, Vol.20 (2), p.178-192
Main Author: Holbrook, Morris B.
Format: Article
Language:English
Subjects:
Commodities
Consumer behavior
Consumers
Consumption
Economic activity
Exhibitionism
Marketing
Studies
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Summary:Two decades ago, (macro)marketing researchers awoke to the hedonic and experiential aspects of consumption—sometimes known as fantasies, feelings, and fun or the “three Fs.” More recent literature has further extended our view toward a broadened recognition of “four Es”—experience, entertainment, exhibitionism, and evangelizing. This essay reviews each of the four Es and will appear serially as three sequential installments: parts 1 and 2 on experience and entertainment, part 3 on exhibitionism, and part 4 on evangelizing.
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146700202008