An Extension and Further Validation of a Community-based Consumer Well-being Measure

• Published in: Journal of macromarketing 2008-09, Vol.28 (3), p.243-257
• Main Authors: Sirgy, M. Joseph, Lee, Dong-Jin, Grzeskowiak, Stephan, Chebat, Jean-Charles, Johar, J.S., Hermann, Andreas, Hassan, Salah, Hegazy, Ibrahim, Ekici, Ahmet, Webb, Dave, Chenting Su, Montana, Jordi
• Format: Article
• Language: English
• Subjects: Benchmarks; Community support; Consumer attitudes; International; Quality of life; Validation studies
• ISSN: 0276-1467; 1552-6534
• DOI: 10.1177/0276146708320447

The goal of this study is to extend the research and further validation of Lee and colleagues' measure of community-based consumer well-being. The measure is based on the notion that consumers experience well-being to the extent that they are satisfied with local marketplace experiences related to (1) shopping for desired consumer goods and services in the local area, (2) preparing locally purchased consumer durables for personal use, (3) consuming locally purchased goods and services, (4) owning consumer durables purchased in the local area, (5) using repair and maintenance services in the local area, and (6) using selling, trading-in, and disposal services in the local area. Data were collected from ten localities in nine countries/states (California, Minnesota, Canada, Australia, Spain, Germany, Switzerland, Turkey, Egypt, and China) using the mall intercept method. The data provided support for the predictive/nomological validity of the measure by providing empirical support for the relationship between the consumer well-being construct and other well-being constructs such as life satisfaction.