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Best practice for safeguarding personal details and maintaining customer confidence

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Bibliographic Details
Published in:	Journal of direct, data and digital marketing practice data and digital marketing practice, 2008-10, Vol.10 (2), p.161-171
Main Author:	Ozimek, John
Format:	Article
Language:	English
Subjects:	Automation Banking Business and Management Case studies Credit card fraud Criminal investigations Customer services Evidence Identity theft Legal and Regulatory Update Marketing Online Marketing/Social Media Personal information
Online Access:	Get full text
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