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Paradox of ordering change
Paaige K. Turner comments on the case study "Challenging Change." If change is to happen, companies must institute practices to either manage or align these differing interpretations. This involves a 2-step process: 1. identifying current systems of meaning, their sources, and subsequent c...
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Published in: | Management communication quarterly 2003-02, Vol.16 (3), p.434 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Paaige K. Turner comments on the case study "Challenging Change." If change is to happen, companies must institute practices to either manage or align these differing interpretations. This involves a 2-step process: 1. identifying current systems of meaning, their sources, and subsequent communicative practices, and 2. developing new systems of meaning and appropriate communication practices. |
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ISSN: | 0893-3189 1552-6798 |