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Paradox of ordering change

Paaige K. Turner comments on the case study "Challenging Change." If change is to happen, companies must institute practices to either manage or align these differing interpretations. This involves a 2-step process: 1. identifying current systems of meaning, their sources, and subsequent c...

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Bibliographic Details
Published in:Management communication quarterly 2003-02, Vol.16 (3), p.434
Main Author: Turner, Paaige K
Format: Article
Language:English
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Summary:Paaige K. Turner comments on the case study "Challenging Change." If change is to happen, companies must institute practices to either manage or align these differing interpretations. This involves a 2-step process: 1. identifying current systems of meaning, their sources, and subsequent communicative practices, and 2. developing new systems of meaning and appropriate communication practices.
ISSN:0893-3189
1552-6798