On Social Media and the Formation of Organizational Reputation: How Social Media Are Increasing Cohesion Between Organizational Reputation and Traditional Media for Stakeholders

Blevins and Ragozzino coment on the study by Etter et al that raises important questions regarding the existing assumptions about media reputation and its impact on organizational reputation. The authors argue that the rise of social media means that the previous view of media reputation is less abl...

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Bibliographic Details
Published in:The Academy of Management review 2019-01, Vol.44 (1), p.219-222
Main Authors: Blevins, Dane P., Ragozzino, Roberto
Format: Article
Language:English
Subjects:
Communications technology
Information technology
Mass media
Radio
Reputation management
Reputations
Social interaction
Social media
Social networks
Technology
Television
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Summary:Blevins and Ragozzino coment on the study by Etter et al that raises important questions regarding the existing assumptions about media reputation and its impact on organizational reputation. The authors argue that the rise of social media means that the previous view of media reputation is less able to account for the substantive effect of organizational reputation. They view social media as new information and communication technologies that enable their users to connect and publicly exchange experiences, opinions, and views on the Internet. This contrasts with the limited social interaction afforded by traditional media, defined as the press organizations, such as newspapers, radio, and television, that inform mass audiences. Here, Blevins and Ragozzino intend to demonstrate that the growing influence of social media, and how it challenges assumptions related to existing views of media reputation, actually makes the relationship between organizational reputation and previous studied aspects of media reputation even more cohesive.
ISSN:0363-7425
1930-3807
DOI:10.5465/amr.2018.0017