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Sales controlling covers significantly more than the information-related planning, control and management of sales, sales and profit margins. Depending on the sector and company, it can make sense to include it in other action environments - and thereby positively influence the sales success.

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Bibliographic Details
Published in:Controlling & management review 2020-02, Vol.64 (2), p.20-28
Main Authors: Simonsen, David, Bouscheljong, Michael
Format: Article
Language:ger
Subjects:
Business and Management
Controllers
Management
Sales
Schwerpunkt
Online Access:Get full text
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Description
Summary:Sales controlling covers significantly more than the information-related planning, control and management of sales, sales and profit margins. Depending on the sector and company, it can make sense to include it in other action environments - and thereby positively influence the sales success.
ISSN:2195-8262
2195-8270
DOI:10.1007/s12176-019-0085-7