Prediction of Senior Travelers’ Motorcoach Use from Demographic, Psychological, and Psychographic Characteristics

Senior travelers (those 55 or older) are a substantial and accessible market for motorcoach operators because they represent a major portion of the motorcoach market. This study examined Pennsylvania senior travelers’ motorcoach use and their important considerations in selecting a motorcoach tour....

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Bibliographic Details
Published in:Journal of travel research 2001-08, Vol.40 (1), p.12-18
Main Authors: Baloglu, Seyhmus, Shoemaker, Stowe
Format: Article
Language:English
Subjects:
Age groups
Air travel
Baby boomers
Behavior
Buses
List brokers
Market segments
Market strategy
Marketing
Motivation
Older people
Questionnaires
Statistical analysis
Studies
Tourism
Travel
Travel industry
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Summary:Senior travelers (those 55 or older) are a substantial and accessible market for motorcoach operators because they represent a major portion of the motorcoach market. This study examined Pennsylvania senior travelers’ motorcoach use and their important considerations in selecting a motorcoach tour. It was found that senior travelers’ taking motorcoach tours could be predicted from their demographic, psychological, and psychographic characteristics. The study provides practical implications that could be helpful for tourist destinations and motorcoach companies to target senior travelers and to build a sound marketing planning strategy.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728750104000103