Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination

A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with off-season holiday destinations. This article reports the findings of a study t...

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Bibliographic Details
Published in:Journal of travel research 2000-02, Vol.38 (3), p.260-269
Main Authors: Kozak, Metin, Rimmington, Mike
Format: Article
Language:English
Subjects:
Communication
Competitive advantage
Consumption
Cultural differences
Customer satisfaction
Holidays & special occasions
Information sources
Investigations
Marketing
Perceptions
Quality of service
Seasonal variations
Seasons
Statistical analysis
Studies
Tourism
Tourist attractions
Travel
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Summary:A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with off-season holiday destinations. This article reports the findings of a study to determine destination attributes critical to the over-all satisfaction levels of tourists visiting Mallorca, Spain, during the winter season. Their future holiday intentions also are investigated. Findings are analyzed, and implications and limitations are discussed.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728750003800308