THE IMPACT OF NEW TECHNOLOGY ADAPTATION IN BUSINESS

Trends in globalization change market rules on a daily basis, which faces everyday companies with sudden, unexpected and unpredictable changes, where companies need promptly and accurately to respond on market and make business decisions in order to achieve market competitiveness. It is precisely te...

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Bibliographic Details
Main Authors: Martincevic, Ivana, Kozina, Goran
Format: Conference Proceeding
Language:English
Subjects:
Adaptation
Business competition
Collaboration
Communication
Competition
Competitive advantage
Competitiveness
Consumer behavior
Consumers
Cost reduction
Digital technology
Economic growth
Efficiency
Globalization
Information technology
Internet
Management information systems
Markets
New technology
Social networks
Software
Technology
Technology Acceptance Model
Technology adoption
Trends
Web 2.0
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Summary:Trends in globalization change market rules on a daily basis, which faces everyday companies with sudden, unexpected and unpredictable changes, where companies need promptly and accurately to respond on market and make business decisions in order to achieve market competitiveness. It is precisely technology and its sudden and everyday development that are one of the key factors that today make the company recognizable on market and focused on achieving business goals. Nowadays technologically-motivated companies find new ways to communicate with existing and new consumers and, in order to gain competitive advantage, are embedded and ready to accept new technologies in their strategy. The main aim of this paper is to explore the impact and the importance of new technology and its adaptation and application in business.
ISSN:1849-6903
1849-6903