Social Media as Measurements of Audiences of the Spanish Sport Press

The newspapers Marca, As, Mundo Deportivo and Sport are the four most widely read sport newspapers in Spain. They all have a presence on the social media Facebook and Twitter. This article presents results that compare their readership with respect to their number of followers in the social media. I...

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Bibliographic Details
Published in:Apunts. educació física i esports 2019-01 (135), p.26-35
Main Author: Gutiérrez, Francisco Javier Herrero
Format: Article
Language:eng ; spa
Subjects:
Audiences
Content analysis
Football
Hypotheses
Social networks
Web 2.0
Online Access:Get full text
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Summary:The newspapers Marca, As, Mundo Deportivo and Sport are the four most widely read sport newspapers in Spain. They all have a presence on the social media Facebook and Twitter. This article presents results that compare their readership with respect to their number of followers in the social media. It also inquires into the levels of interaction with their users. To carry out the study, a quantitative methodology was used since content analysis is considered the most reliable method for this purpose. One of the main conclusions is that the social media followers do not correspond with their readership in printed newspaper. Another conclusion is that the level of interaction is low.
ISSN:0214-8757
DOI:10.5672/apunts.2014-0983.es.(2019/1).135.02