Acceptance and use predictors of fitness wearable technology and intention to recommend: An empirical study

PurposeThe purpose of this paper is to identify the key facilitators and inhibitors of fitness wearable technology (FWT) adoption and the intention to recommend this technology.Design/methodology/approachAn innovative and integrated research model was developed by combining constructs from two well-...

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Bibliographic Details
Published in:Industrial management + data systems 2019-02, Vol.119 (1), p.170-188
Main Authors: Talukder, Md Shamim, Chiong, Raymond, Bao, Yukun, Hayat Malik, Babur
Format: Article
Language:English
Subjects:
Fitness
Human-computer interaction
Innovations
Input output
Least squares method
Smartphones
Social networks
Statistical analysis
Technology adoption
Technology utilization
Wearable computers
Wearable technology
Well construction
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Summary:PurposeThe purpose of this paper is to identify the key facilitators and inhibitors of fitness wearable technology (FWT) adoption and the intention to recommend this technology.Design/methodology/approachAn innovative and integrated research model was developed by combining constructs from two well-established theoretical models, the extended unified theory of acceptance and use of technology (UTAUT2) and diffusion of innovation (DOI). The proposed research model was empirically validated using data collected from 392 respondents in China. The data was analyzed using the partial least squares method, a statistical analysis technique based on structural equation modeling.FindingsThe results indicate that performance expectancy, effort expectancy, social influence, habit, compatibility and innovativeness have significant direct and indirect effects on FWT adoption and the intention to recommend it. The significance of people’s intention to recommend FWT to others in social networking sites (e.g. Facebook, Weibo, and WeChat) is also confirmed.Practical implicationsThe findings may facilitate the design and implementation of FWT products, applications and functionalities that can achieve high consumer acceptance and positive recommendations in social networks.Originality/valueThis study is among the first to investigate FWT adoption from behavioral, social and environmental perspectives. It also highlights the importance of social marketing campaigns and suggests directions of future wearable technology adoption research.
ISSN:0263-5577
1758-5783
DOI:10.1108/IMDS-01-2018-0009