MARKETING IN THE VIRTUAL SPACE

The paper titled "Marketing in Virtual Space" was divided into three parts. In the first part we studied the marketing strategy and mix in virtual space, focusing on the set of variables that are controlled by an organization. In the second part we studied the concepts of branding, brandin...

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Bibliographic Details
Published in:Knowledge horizons : economics 2017-10, Vol.9 (4), p.69-73
Main Authors: Stoica, Liviu Constantin, Cristescu, Marian Pompiliu, Stancu, Ana-Maria Ramona
Format: Article
Language:English
Subjects:
Age
Business metrics
Construction costs
Corporate profits
Market shares
Market strategy
Marketing
Performance evaluation
Performance management
Profitability
Public sector
Trademarks
Turnover
Online Access:Get full text
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Summary:The paper titled "Marketing in Virtual Space" was divided into three parts. In the first part we studied the marketing strategy and mix in virtual space, focusing on the set of variables that are controlled by an organization. In the second part we studied the concepts of branding, branding, online branding and e-branding with the similarities and differences between them, and in the third part we studied the cibermarketing-specific indicators and the general characteristics of the performance indicators.
ISSN:2069-0932
2066-1061