Modelling SME e-commerce with IMAES

Purpose There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the a...

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Bibliographic Details
Published in:The Journal of business & industrial marketing 2019-03, Vol.34 (1), p.137-149
Main Authors: Sanchez-Torres, Javier A, Juarez-Acosta, Fernando
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Electronic commerce
Globalization
Innovations
Internet
Market positioning
Small & medium sized enterprises-SME
Studies
Technological change
Technology
Technology adoption
Variables
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Summary:Purpose There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs. Design/methodology/discussion Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability. Findings This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption. Originality/value This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
ISSN:0885-8624
2052-1189
DOI:10.1108/JBIM-04-2018-0132