Obstacles and Pathways: A Critical Discourse Analysis of Diversity in College Recruiting

This article examines how diversity is constructed in college recruiting, with a focus on the ways in which recruiters' interpretations of diversity are conceptualized, practiced, and (mis)aligned with those represented in institutional messaging in higher education. Through the lens of Discour...

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Bibliographic Details
Published in:Journal of diversity in higher education 2019-12, Vol.12 (4), p.365-376
Main Author: Hakkola, Leah
Format: Article
Language:English
Subjects:
Access to Education
Admissions Officers
Barriers
College Admission
College Students
Colleges
Discourse Analysis
Diversity
Employee Attitudes
Enrollment Management
Equal Education
Female
Higher Education
Human
Male
Student Admission Criteria
Student Diversity
Student Recruitment
Theories
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Description
Summary:This article examines how diversity is constructed in college recruiting, with a focus on the ways in which recruiters' interpretations of diversity are conceptualized, practiced, and (mis)aligned with those represented in institutional messaging in higher education. Through the lens of Discourse Theory, this study demonstrates how distinct representations of diversity support or reject particular diversity characteristics. The use of Critical Discourse Analysis illustrates why the positioning of diversity matters in supporting accessible and equitable programming for prospective college students.
ISSN:1938-8926
1938-8934
DOI:10.1037/dhe0000111