RYANAIR IS LOOKING FOR NEW SOLUTIONS TO COPE WITH THE COMPETITION

A careful look at the world economic picture allows us to highlight unquestionable defining features: diversification and renewal of commodity supply, modernization of markets and modernization of clients and the demands of society. In view of these conditions, the quality of services has become a d...

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Bibliographic Details
Published in:Bulletin of the Transilvania University of Brașov. Series V, Economic science Economic science, 2018-07, Vol.11 (2), p.95-102
Main Author: Madar, Anca
Format: Article
Language:English
Subjects:
Air travel
Aircraft
Airlines
Airports
Aviation
Competition
Customer services
Energy consumption
Leadership
Low income groups
Market strategy
Modernization
Net income
Pilots
Publishing
Quality of service
Strategic management
SWOT analysis
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Summary:A careful look at the world economic picture allows us to highlight unquestionable defining features: diversification and renewal of commodity supply, modernization of markets and modernization of clients and the demands of society. In view of these conditions, the quality of services has become a determining factor in the competitiveness of enterprises, regardless of the field in which they operate. Operating in a market with significant competition, Ryanair Company is looking for strategies to cope with this competition. This paper exemplifies how the company chose to put in place a quality strategy that would bring advantages over competition.
ISSN:2065-2194