AN EVALUATION OF CONSUMER WILLINGNESS TO PAY FOR ORGANIC VEGETABLES IN THE VIETNAMESE MEKONG DELTA

This chapter estimated consumer willingness to pay for organic vegetables in the Vietnamese Mekong Delta using a dichotomous choice contingent valuation model. The study revealed that the majority of consumers were interested in organically grown products and willing to pay an average price premium...

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Bibliographic Details
Published in:Current politics and economics of South, Southeastern, and Central Asia Southeastern, and Central Asia, 2017-01, Vol.26 (1), p.1-14
Main Author: Khai, Huynh Viet
Format: Article
Language:English
Subjects:
Agricultural economics
Agriculture
Air pollution
Biodiversity
Consumers
Contingent valuation
Economists
Environmental impact
Estimates
Farming
Food quality
Food safety
Healthy food
Marketing
Natural & organic foods
Nuclear power plants
Organic farming
Questionnaires
Random variables
Studies
Sustainability
Valuation
Vegetables
Water quality
Willingness to pay
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Summary:This chapter estimated consumer willingness to pay for organic vegetables in the Vietnamese Mekong Delta using a dichotomous choice contingent valuation model. The study revealed that the majority of consumers were interested in organically grown products and willing to pay an average price premium of 59% higher for organic vegetables. Consumers concerned about health and food safety were more likely to purchase and those who have high household income and education also accepted to buy organic vegetables with higher price than conventional ones.
ISSN:2157-6270