How to Read and Respond to Weak Digital Signals

One of the most difficult challenges companies face is knowing when the environment they're used to operating in is shifting. Often, identifying the change requires reading and acting upon ambiguous, inconclusive bits of information that are mixed into the "noise" of everyday activiti...

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Bibliographic Details
Published in:MIT Sloan management review 2019-04, Vol.60 (3), p.1-5
Main Author: Venkatraman, Venkat
Format: Article
Language:English
Subjects:
3-D printers
Automobiles
Business models
Competition
Digital technology
Digitization
Experiments
Sensors
Social research
Software services
Strategic management
Strategic planning
Online Access:Get full text
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Summary:One of the most difficult challenges companies face is knowing when the environment they're used to operating in is shifting. Often, identifying the change requires reading and acting upon ambiguous, inconclusive bits of information that are mixed into the "noise" of everyday activities and therefore easy to overlook. The "weak digital signals" may emerge initially as blips, but they can grow swiftly to transform the very foundations of an industry. Here, Venkatraman discusses the three steps that companies need to follow to successfully adapt to changes in their environments.
ISSN:1532-9194