The 'Pastrone System': Itala Film from the Origins to World War I

Analyzes the creation and production output of Itala Film. Informs that this production company was founded in Turin in 1908 by Giovanni Pastrone and Carlo Sciamengo. States that Itala emerged in a period of crisis for the film industry, both in Italy and abroad. Mentions that Itala conducted an agg...

Full description

Saved in:
Bibliographic Details
Published in:Film history (New York, N.Y.) N.Y.), 2000-01, Vol.12 (3), p.250-261
Main Authors: Alovisio, Silvio, Bertellini, Giorgio
Format: Article
Language:English
Subjects:
Ambition
Business operations
Business structures
Corporate histories
Executives
Feature films
Film & television production
Film archiving
Film genres
Film history
Film producers
Historical Films
History instruction
Italian Cinema
Marketing
Motion picture industry
Motion pictures
Movies
Narratives
Pastrone, Giovanni
Production Companies
Silent Films
World wars
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Analyzes the creation and production output of Itala Film. Informs that this production company was founded in Turin in 1908 by Giovanni Pastrone and Carlo Sciamengo. States that Itala emerged in a period of crisis for the film industry, both in Italy and abroad. Mentions that Itala conducted an aggressive marketing campaign to gain access to foreign markets, noting the American market remained the subject of the Turinese company's most ambitious commercial plans. Traces the strategic expansion of this company and considers Pastrone's sophisticated and advanced production system. Touches on the company's exploitation of the film genre, noting the eventual emphasis on such historical film output as "Cabiria" (1914).
ISSN:0892-2160
1553-3905