Buzz: Harness the Power of Influence and Create Demand

Buzz: Harness the Power of Influence and Create Demand, by Marian Salzman, Ira Matathia, and Ann O'Reilly, is reviewed.

Saved in:
Bibliographic Details
Published in:The Journal of consumer marketing 2005-05, Vol.22 (3), p.168-169
Main Author: tin, David R
Format: Article
Language:English
Subjects:
Audiences
Communication
Market strategy
Marketing
Power
Public opinion
Word of mouth advertising
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Buzz: Harness the Power of Influence and Create Demand, by Marian Salzman, Ira Matathia, and Ann O'Reilly, is reviewed.
ISSN:0736-3761
2052-1200
DOI:10.1108/07363760510596011