EXPLORING USER EXPERIENCE IN WEBSITE EVALUATION

The aim of this research is to develop and test the features between 2 website user groups with a different experience on the regular website. To reach the aim, there were selected 30 research participants divided into groups of age, country, main activity and education level. They were divided into...

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Bibliographic Details
Published in:TRANSFORMATIONS IN BUSINESS & ECONOMICS 2019-01, Vol.18 (1), p.249
Main Authors: Usas, Antanas, Jasinskas, Edmundas, Kalinina, Anna V, MolchanovĐ°, Alla V
Format: Article
Language:eng ; lit
Subjects:
Navigation
User experience
Websites
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Summary:The aim of this research is to develop and test the features between 2 website user groups with a different experience on the regular website. To reach the aim, there were selected 30 research participants divided into groups of age, country, main activity and education level. They were divided into two groups: the first one - the ones who never browse websites, the second - the ones who have experience in website testing. The findings highlight that the participants of the second group spend 2,3 times more time on the websites then the first group. The study shows that the group with limited experience in website testing has evaluated the website superficially, with navigation and content being stronger categories in the overall evaluation. Users with more experience have evaluated the website in a more profoundly: they visit more webpages and check more content. The novelty of the study lies in the application of the Eye Tracker to the analyses of the regular website quality.
ISSN:1648-4460
2538-872X