CONTRAINTES ET OPPORTUNITÉS À FABRIQUER DES MARQUES DE DISTRIBUTEURS une étude exploratoire

Private labels have become a reality in developed economies. Their development, in France and in others countries, lead to wonder about the relationship between producers and retailers. In fact, if we examine the product or its process of development, it's accepted by everyone today that the pr...

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Bibliographic Details
Published in:Décisions marketing 2009-07 (55), p.29
Main Authors: Cadenat, Sandrine, Pacitto, Jean-Claude
Format: Article
Language:fre
Subjects:
Distribution channels
Marketing management
Studies
Vendor supplier relations
Online Access:Get full text
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Summary:Private labels have become a reality in developed economies. Their development, in France and in others countries, lead to wonder about the relationship between producers and retailers. In fact, if we examine the product or its process of development, it's accepted by everyone today that the private labels evolution has a direct impact on how the retailers keep in touch with their suppliers but also on the whole producer's activity. Even if they think that relationships are constrained, they also recognize that there are positive consequences. [PUB ABSTRACT]
ISSN:1253-0476