The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destina...

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Bibliographic Details
Published in:Journal of vacation marketing 2019-04, Vol.25 (2), p.207-224
Main Authors: Wong, IpKin Anthony, Xu, Yueying Hazel, Tan, Xiuchang Sherry, Wen, Huijun
Format: Article
Language:English
Subjects:
Marketing
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Summary:Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.
ISSN:1356-7667
1479-1870
DOI:10.1177/1356766718763691