LES ENJEUX DE LA MOBILITÉ DES CONSOMMATEURS : de la gestion des stocks à la gestion des flux de clientèle

Considering the evolution of consumer spatial behavior, a dynamic spatial marketing is needed. Managers do not have only to attract customers who live or work in an area, but also to pick up customer flow. This paper first defines these mobilities. It then presents the methodological implications of...

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Bibliographic Details
Published in:Décisions marketing 2004-04 (34), p.17
Main Authors: Dion, Delphine, Michaud-Trevinal, Aurélia
Format: Article
Language:fre
Subjects:
Consumer behavior
Studies
Online Access:Get full text
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Summary:Considering the evolution of consumer spatial behavior, a dynamic spatial marketing is needed. Managers do not have only to attract customers who live or work in an area, but also to pick up customer flow. This paper first defines these mobilities. It then presents the methodological implications of mobility and discusses to what extent consumer flows can be studied. Finally, we make recommendations to help retailers to manage customer flow.
ISSN:1253-0476