What You Should Know about Direct-to-Consumer Advertising of Prescription Drugs

For manufacturers and distributors, direct-to-consumer advertising requires a careful balancing of risks and benefits, much like the decision that must be made by a patient and physician in prescribing medication. As with prescription drugs themselves, there are potential side effects to direct prom...

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Bibliographic Details
Published in:Defense counsel journal 2001-01, Vol.68 (1), p.36
Main Authors: Dukes, David E, Rogers, James F, Paine, Eric A
Format: Article
Language:English
Subjects:
Advertising
Consumer advertising
Consumers
Contraindications
Descriptive labeling
Drugs
FDA approval
Federal court decisions
Federal legislation
Internet
Labeling
Marketing
Pharmaceutical industry
Physician patient relationships
Physicians
Prescription drugs
Print advertising
Regulation
State court decisions
Television advertising
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Summary:For manufacturers and distributors, direct-to-consumer advertising requires a careful balancing of risks and benefits, much like the decision that must be made by a patient and physician in prescribing medication. As with prescription drugs themselves, there are potential side effects to direct promotion of prescription products. Proponents and opponents of direct-to-consumer advertising have established their rhetoric and staked out their positions. Detractors of pharmaceutical advertising contend that consumer-directed marketing alters the physician-patient relationship by forcing physicians to succumb to patient pressure in making prescribing decisions. A minority of decisions has declined to follow this essential and well-reasoned defense.
ISSN:0895-0016
2376-3906