L’impact de la relation « éthique-confiance » sur l’intention d’achat du consommateur : cas des produits respectueux de l’environnement

The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication can be discerned positively by the consumer, to generate his trust, the reinforce his ethical judgment and to the influence his...

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Bibliographic Details
Published in:La revue des sciences de gestion 2008-11, Vol.43 (234), p.53-64
Main Authors: Baccouche Ben Amara, Aïda, Zghal, Mustapha
Format: Article
Language:fre
Subjects:
Consumer relations
Impact analysis
Marketing
Product development
Studies
Citations: Items that cite this one
Online Access:Get full text
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Summary:The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication can be discerned positively by the consumer, to generate his trust, the reinforce his ethical judgment and to the influence his intention of purpose.
ISSN:1160-7742
1760-6136
DOI:10.1051/larsg/2008054