AMERICANISATION: CULTURAL TRANSFERS IN THE ECONOMIC SPHERE IN THE TWENTIETH CENTURY: 1. WHAT IS AMERICANISATION? 1.1. A historical process 1.2. Americanisation: an ambiguous concept 2. AMERICANISATION OF EUROPE: MYTHS AND REALITIES 2.1. The macroeconomic dimension 2.2. The microeconomic dimension 3. AMERICANISATION: A WORLD PHENOMENON 3.1. Latin America: a privileged stake? 3.2. The Far East: put back or thwarted Americanisation?

Americanization may be defined as the gradual adoption of American patterns of production, consumer behavior and ways of life prevalent in the US. In the source of those transformations was a set of values and beliefs largely significant in the US: a fundamental and positive role given to the econom...

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Bibliographic Details
Published in:Entreprises et histoire (Paris) 2003-06 (32), p.41
Main Author: BARJOT, Dominique
Format: Article
Language:English
Subjects:
20th century
Capitalism
Consumption
Cultural change
Economics
Effects
Europeanization
Global economy
Influence
Macroeconomics
Trends
World War I
World War II
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Summary:Americanization may be defined as the gradual adoption of American patterns of production, consumer behavior and ways of life prevalent in the US. In the source of those transformations was a set of values and beliefs largely significant in the US: a fundamental and positive role given to the economy, a belief in the capacity of the competition, a strong individualism, a deliberate option in favor of social links based on the contract and the market. Americanization collided with a certain number of oppositions and resistances. It took very diverse forms, both macro- and micro-economic, in Europe, Latin America or Far East Asia. But even in the most Americanized countries, adaptation comes before pure and simple adoption, favoring thus hybridization and frequent cross-fertilization.
ISSN:1161-2770
2100-9864