Marketing territorial : Appréciation du rayonnement international des villes et des régions du monde par le nombre de leurs références sur les moteurs de recherche web

A discussion of territory marketing, a valuation of cities and world areas and international influence is measured by the number of their web search engines references, is presented.

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Bibliographic Details
Published in:La revue des sciences de gestion 2008-11, Vol.43 (234), p.27
Main Author: Baray, Jérôme
Format: Article
Language:fre
Subjects:
Internet
Market strategy
Search engines
Strategic planning
Online Access:Get full text
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Summary:A discussion of territory marketing, a valuation of cities and world areas and international influence is measured by the number of their web search engines references, is presented.
ISSN:1160-7742
1760-6136