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Forming new entrepreneurial ventures through the use of venture group sessions

Venture groups are teams of individuals used to search for and evaluate ideas and to plan for the implementation of a viable venture through a series of group sessions. Each successive venture group session has a different purpose. The first sessions are used for: 1. brainstorming new organizational...

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Published in:Journal of small business management 1982-10, Vol.20 (4), p.5
Main Authors: Gillingham, David W, Loucks, Kenneth E
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Language:English
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description Venture groups are teams of individuals used to search for and evaluate ideas and to plan for the implementation of a viable venture through a series of group sessions. Each successive venture group session has a different purpose. The first sessions are used for: 1. brainstorming new organizational ideas, 2. defining the business concept, and 3. analyzing the market for the new organization. At this point, the overall financial viability of the venture is assessed. The next sessions are used for: 1. developing goals and strategies for the new organization, 2. marketing planning for a new organization, 3. defining the products and services to be offered, and 4. analyzing the resource budget. This session should result in another financial feasibility assessment. The final sessions are used for reviewing, budgeting, and designing control systems, planning for implementation, and preparing a presentation brief.
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source International Bibliography of the Social Sciences (IBSS); Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global
subjects Brainstorming
Entrepreneurs
Groups
Market planning
Objectives
title Forming new entrepreneurial ventures through the use of venture group sessions
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