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Forming new entrepreneurial ventures through the use of venture group sessions
Venture groups are teams of individuals used to search for and evaluate ideas and to plan for the implementation of a viable venture through a series of group sessions. Each successive venture group session has a different purpose. The first sessions are used for: 1. brainstorming new organizational...
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Published in: | Journal of small business management 1982-10, Vol.20 (4), p.5 |
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container_title | Journal of small business management |
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creator | Gillingham, David W Loucks, Kenneth E |
description | Venture groups are teams of individuals used to search for and evaluate ideas and to plan for the implementation of a viable venture through a series of group sessions. Each successive venture group session has a different purpose. The first sessions are used for: 1. brainstorming new organizational ideas, 2. defining the business concept, and 3. analyzing the market for the new organization. At this point, the overall financial viability of the venture is assessed. The next sessions are used for: 1. developing goals and strategies for the new organization, 2. marketing planning for a new organization, 3. defining the products and services to be offered, and 4. analyzing the resource budget. This session should result in another financial feasibility assessment. The final sessions are used for reviewing, budgeting, and designing control systems, planning for implementation, and preparing a presentation brief. |
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language | eng |
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source | International Bibliography of the Social Sciences (IBSS); Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global |
subjects | Brainstorming Entrepreneurs Groups Market planning Objectives |
title | Forming new entrepreneurial ventures through the use of venture group sessions |
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