La grande mutation des marques high-tech/Fabriquer le futur, l'imaginaire au service de l'innovation

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Bibliographic Details
Published in:Recherche et applications en marketing 2005-09, Vol.20 (3), p.107
Main Author: Emmanuelle Le Nagard
Format: Article
Language:fre
Subjects:
Internet
Marketing
Online Access:Get full text
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ISSN:0767-3701
2051-2821