Residents’ perceptions of a World Heritage property: a multivariate analysis

PurposeThe purpose of this paper is to analyse the impact of a World Heritage site (WHS) nomination as perceived by a specific group in a community, namely, the residents of the Alto Douro Wine Region.Design/methodology/approachThe primary data were gathered through a face-to-face questionnaire, and...

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Bibliographic Details
Published in:Journal of cultural heritage management and sustainable development 2019-05, Vol.9 (2), p.212-226
Main Authors: Lourenço-Gomes, Lina, João Fernandes Rebelo, Ribeiro, Cristina
Format: Article
Language:English
Subjects:
Cluster analysis
Commerce
Communities
Cultural heritage
Culture
Data analysis
Data processing
Debates
Economic models
Economics
Historic sites
Impact analysis
Logit models
Multivariate analysis
Nominations
Perceptions
Principal components analysis
Segmentation
Statistical methods
Sustainability
Tourism
Tourist activities
Viticulture
Wines
World Heritage Areas
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Summary:PurposeThe purpose of this paper is to analyse the impact of a World Heritage site (WHS) nomination as perceived by a specific group in a community, namely, the residents of the Alto Douro Wine Region.Design/methodology/approachThe primary data were gathered through a face-to-face questionnaire, and the data analysis was performed using multivariate statistical methodologies (categorical principal components and cluster analysis) and the multinomial logit model.FindingsSince the UNESCO nomination, the economic return was perceived as higher for almost half of the owners within the viticulture activity, for over half (56 per cent) within the tourism activity sector, and for 38 per cent in commerce. The general benefits mainly contributed to the residents’ positive view of the UNESCO’s classification. The viticulture activity negatively influences the perceived impact of listing on economic revenue. This is a very interesting and disturbing conclusion, since it suggests that not all grape-growers are feeling positive effects from the UNESCO nomination.Originality/valueThis paper contributes to the ongoing debate on the WHS perceived effects by local residents. Methodologically, the paper presents a more refined analysis compared to most existing studies. By performing group segmentation, the paper provides more generalised information on community perceptions, bringing forward detailed knowledge about the interests of distinct groups such as wine makers, residents employed in tourism industry and commerce.
ISSN:2044-1266
2044-1274
DOI:10.1108/JCHMSD-03-2017-0010