Promoting the Effective Translation of the Framework Convention on Tobacco Control: A Case Study of Challenges and Opportunities for Strategic Communication in Mexico

The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunit...

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Bibliographic Details
Published in:Evaluation & the health professions 2008-06, Vol.31 (2), p.145
Main Authors: Thrasher, James F, Reynales-Shigematsu, Luz Myriam, Baezconde-Garbanati, Lourdes, Villalobos, Victor, Téllez-Girón, Primavera, Arillo-Santillán, Edna, Dorantes-Alonso, Ana, Valdés-Salgado, Raydel, Lazcano-Ponce, Eduardo
Format: Article
Language:English
Subjects:
Health behavior
Health promotion
Hispanic Americans
Prevention programs
Smoking
Tobacco
Online Access:Get full text
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Summary:The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns. A focus on a smoke-free policy illustrates barriers to policy compliance, including how similar issues have been overcome among Latino populations in California. Overall, this article aims to lay the foundation for comparative research from policy uptake to impact so that the scientific evidence base on tobacco control policies includes examination of how context moderates this process. [PUBLICATION ABSTRACT]
ISSN:0163-2787
1552-3918