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Persistence Pays Off in MTBE tussle
Utilities often feel that time and resource constraints limit their ability to mount effective advocacy campaigns. This case study demonstrates how to achieve success even on a small budget. In August 2005, President George W. Bush signed national energy legislation without a provision that would ha...
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| Published in: | Journal - American Water Works Association 2006-02, Vol.98 (2), p.76-81 |
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| Format: | Article |
| Language: | English |
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| container_end_page | 81 |
| container_issue | 2 |
| container_start_page | 76 |
| container_title | Journal - American Water Works Association |
| container_volume | 98 |
| creator | KAIL, GREG |
| description | Utilities often feel that time and resource constraints limit their ability to mount effective advocacy campaigns. This case study demonstrates how to achieve success even on a small budget. In August 2005, President George W. Bush signed national energy legislation without a provision that would have granted gasoline makers immunity from water contaminated by the gasoline additive methyl tertiary butyl ether (MTBE). The exclusion of this provision was largely the result of the AWWA‐led advocacy discussed in this article. The AWWA MTBE campaign demonstrated the power of a disciplined advocacy and effective media campaign, showing the importance of framing the issue, staying on message, providing the best information, building partnerships, and mobilizing grassroots support. Utility managers will be able to apply the lessons learned from this campaign to face their own public affairs challenges and create more effective public campaigns. |
| doi_str_mv | 10.1002/j.1551-8833.2006.tb07589.x |
| format | article |
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American Water Works Association</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>KAIL, GREG</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Persistence Pays Off in MTBE tussle</atitle><jtitle>Journal - American Water Works Association</jtitle><date>2006-02</date><risdate>2006</risdate><volume>98</volume><issue>2</issue><spage>76</spage><epage>81</epage><pages>76-81</pages><issn>0003-150X</issn><eissn>1551-8833</eissn><coden>JAWWA5</coden><abstract>Utilities often feel that time and resource constraints limit their ability to mount effective advocacy campaigns. 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| ispartof | Journal - American Water Works Association, 2006-02, Vol.98 (2), p.76-81 |
| issn | 0003-150X 1551-8833 |
| language | eng |
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| source | JSTOR Archival Journals and Primary Sources Collection; Wiley-Blackwell Read & Publish Collection |
| subjects | Additives Air pollution Associations Baits Carbon monoxide Chemical spills Community Contamination Cost estimates Defective products Drinking water Emissions Energy Environmental cleanup Federal Legislation Filibusters Gasoline Guidelines Immunity Journalism Legislators Liability MTBE Oil industry Outdoor air quality Petroleum Industry Political debate Potable water Privileges & immunities Provisions Supplies United States Senate Voting Water utilities |
| title | Persistence Pays Off in MTBE tussle |
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