The Role of Plant-Based Foods in Canadian Diets: A Survey Examining Food Choices, Motivations and Dietary Identity

Used as a replacement for animal-based protein sources, the market for foods containing plant-based proteins (PBPs) continues to grow across North America. As of now, however, few studies of consumer behaviour focus specifically on the dynamics of this development in Canada and so this study looks a...

Full description

Saved in:
Bibliographic Details
Published in:Journal of food products marketing 2019-05, Vol.25 (4), p.355-377
Main Authors: Clark, Lisa F., Bogdan, Ana-Maria
Format: Article
Language:English
Subjects:
behavioural intention
Canada
consumer behaviour
Consumption
Diet
dietary identity
Environmental ethics
Food
Food plants
Identity
Meat
meat reducer
Plant-based foods
Plant-based proteins
Protein sources
Proteins
Stigmas (botany)
Supermarkets
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Used as a replacement for animal-based protein sources, the market for foods containing plant-based proteins (PBPs) continues to grow across North America. As of now, however, few studies of consumer behaviour focus specifically on the dynamics of this development in Canada and so this study looks at how PBPs fit in the current dietary choices of Canadians. Using data collected through a geographically representative nation-wide survey, the analysis shows that past and current consumption of these products are good indicators of future consumption of PBPs. Relatedly, negative stigma attached to earlier versions of PBPs, sometimes referred to as 'fake meat', continues to be an issue with current Canadian consumers. The analysis also demonstrates that personal health and animal/environmental ethics play a significant role in individual decisions to eat PBPs instead of meat. Additionally, issues of availability, affordability and concern over the sensory qualities continue to present barriers to future use.
ISSN:1045-4446
1540-4102
DOI:10.1080/10454446.2019.1566806